Soundwaves tv7/6/2023 ![]() Mondelēz’s innovation hub SnackFutures first invested in the startup in 2020, just one year after it launched. Mondelēz International uses Torr’s technology to create pressed bars under its own Dirt Kitchen Snacks in the US. Courtesy of Dirt Kitchen Snacks Some of Dirt Kitchen’s more interesting snack bar combinations include tomato, raisin and black pepper apricot, beets and pumpkin seeds and tomato and pineapple. It already uses Torr’s technology to create pressed bars under its brand Dirt Kitchen Snacks, which is available in the US. Mondelēz International, the American snack giant behind such household names as Oreo, Toblerone, and Sour Patch Kids, is one of the startup’s earliest backers. Torr FoodTech’s facility in Tnuvot, central Israel. Torr’s pressing process also requires 70 percent less energy per item than regular snack bars, making their production far more energy efficient. “We can make crackers, crusts, and we can incorporate hard cheeses or jerky into snacks.” “With this platform, we can disrupt many categories, and not only bars,” explains Kirsch. Sign up for our free weekly newsletter Subscribe Courtesy of DepositphotosĪnd since no added sugar is needed to help the ingredients stick together, it opens up entirely new flavor possibilities for snacks – like savory, salty, and sour. Torr FoodTech’s technology opens up new flavor opportunities for snack bars – like savory, salty, and sour. Kirsch won’t divulge much more beyond this, but says that the process works on dried and semi-dried ingredients, and that the ratios for each formula need to be tweaked in order for it to work. Some nutritional elements, such as vitamins B and C, are heat sensitive and pouring boiling sugar on them diminishes their value. This is in contrast to the standard method of pouring hot sugar syrup on the bars, which reduces the vitamin and mineral content of the product. Using pressure alone would just crush the ingredients, but the combination of that and ultrasonic sound waves ensures that the structural integrity, nutritional profile, and shelf-life of the ingredients are not affected. Torr FoodTech’s process combines ingredients without adding any sugar. “We cut, mix and press ingredients together without binders, so that the result is a minimally processed, better-for-you snack.” The issue with that is that it not only masks the original taste, but diminishes the nutritious value of the product,” she says. “If it’s not refined sugar, it’s sugar substitutes like date paste, honey, glucose, and sweeteners. Torr FoodTech uses a unique combination of sound waves and mechanical pressure to bind fruits, nuts, and other ingredients together. And the reason behind it is that sugar is actually the glue that combines all the ingredients together,” says Vered Kirsch, VP Marketing & Business Development at Torr. “The snack industry is addicted to added sugar. Torr FoodTech uses a unique combination of ultrasonic sound waves, which humans are incapable of hearing, and mechanical pressure to press dried fruits, nuts, and other ingredients together to make them stick, all in a matter of seconds and without the need for sugary syrups. The problem is that each and every protein bar or granola bar you consume relies on sugar to hold its ingredients together – so even if it includes healthy fruits, grains, and nuts, it’s actually far from being a nutritious treat. Hosted by Chasta, Soundwaves TV features music videos, live performances, guest musicians, DJs, and influencers from all four corners of the Bay.Most granola bars and protein bars are actually unhealthy, despite the inclusion of healthy ingredients. Soundwaves returns to TV with a weekly dive into the Bay Area’s rich music scene. From a-ha’s “Take On Me” to Dire Straits’ “Money for Nothing,” with Michael Jackson, Madonna, Human League, Bryan Adams, and many, many more in between!Ĭheck out this fascinating oral history of the early days of the music video explosion from the man who lived it, and shot it! On this special edition, Steven Kirk spends the hour with Steve Barron, the director who helmed the most iconic music videos of the 80s. ![]()
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